How do you decide whether a company qualifies for Wikipedia?+
We run a source-first assessment against Wikipedia's notability policy for organisations. The bar is independent, in-depth coverage in reliable secondary sources — not press releases or sponsored content. If the source base is weak, we say so up front and recommend an alternative route (Wikidata, Simple English Wikipedia, or another language edition).
Which subjects do you not take on?+
Subjects with insufficient independent media coverage, brands that have already been deleted with no new sources, and any work that would require violating Wikipedia's conflict-of-interest or paid-editing policies.
What counts as a reliable source?+
Independent media that has a clear editorial policy and is generally regarded as reliable for the subject matter. We follow the Wikipedia community's reliable-sources guidance and the perennial-sources list. Trade press, regional outlets and academic publications often count; press-release wires, sponsored content and affiliate blogs do not.
Do press releases count as sources?+
No. Press releases are self-published — they originate from the company itself or from PR distribution wires, regardless of which outlet republishes them. The same applies to founder LinkedIn posts, contributed "thought leadership" pieces, and sponsored articles. None of them establish notability on their own, no matter how many you have.
Our coverage is mostly in trade press — does that work?+
Often yes, but it depends on the outlet. Established trade publications with a real editorial team and a track record of independent reporting are accepted for NCORP purposes; pay-to-play industry sites and contributor-network pages are not. Source audit tells us which side of the line each outlet sits on before we commit to drafting.
