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Blog
Buying guides, policy explainers, and the things we wish we knew before our first 100 Wikipedia engagements.
5 posts
buying-guide
A practical buying guide for marketing, PR, and reputation teams evaluating Wikipedia agencies. Covers notability, source quality, COI disclosure, refund policies, and the red flags that separate professional editorial work from promotional spam.
seo
What still works in 2026 for using Wikipedia and Wikidata as SEO levers — and the manipulative tactics that get penalised. Aimed at SEO leads who want to add Wikipedia to their toolkit without inviting community pushback.
sources
Which media outlets count as 'reliable sources' under Wikipedia's policy? What's the difference between trade press, sponsored content, and editorial? A reference for comms teams preparing for a Wikipedia push.
positioning
Wikipedia is no longer just an encyclopedia. It's a primary trust signal for Google, the dominant training source for LLMs, and the most-cited reference on the open web. A non-technical case for why your brand should care.
seo
Wikipedia backlinks are no-follow, but they carry more trust signal than 90% of do-follow sources. How they work, why they survive Google algorithm updates, and what to look for in a vendor.
Share what you have — existing media, target languages, page URLs if any — and we'll come back with a realistic plan and price.