Media Coverage
Coverage that meets Wikipedia's source bar — not press-release wires.
Wikipedia notability lives or dies on independent, reliable media coverage. We secure placements in outlets that actually count when a Wikipedia draft hits review.
What you get
Media Coverage
Wikipedia notability lives or dies on independent, reliable media coverage. We secure placements in tier-1 and tier-2 outlets that meet Wikipedia's source policy — not press-release wires.
- Independent, Wikipedia-eligible outlets
- Coordinated with Wikipedia publication timeline
- Cross-market (US / UK / DACH / MENA) options
- Source list curated for notability fit
Starting price
Quoted per program
Typical timeline
4-12 weeks
Best for
- · Companies missing notability-grade coverage
- · Pre-Wikipedia-creation campaigns
- · Brand authority programs
How a media program runs
Four operating principles
Independent outlets only
We focus on media with editorial independence and a track record Wikipedia accepts. No press-release wires.
Source-list curation
Every placement is chosen for notability fit. Volume isn't the goal — the right citation is.
Coordinated timeline
Coverage sequenced ahead of Wikipedia publication so notability is settled when reviewers arrive.
Cross-market reach
US / UK / DACH / MENA / Asia options. We map outlets to your buyer geography.
The program
Four stages, and what exists at the end of each
Programs are quoted individually because outlet mix, market and existing coverage differ wildly. The shape of the work does not.
Coverage audit
3–5 days
Everything already published about you, scored the way a Wikipedia reviewer scores it: which pieces are staff-written, which are churnalism, which are wire reprints that count for nothing. You get the surviving list and the gap.
Output: Source inventory + notability gap
Topic and outlet plan
1–2 weeks
Story angles a journalist would actually run — funding, expansion, data, a genuine market position — matched to outlets whose editorial standards Wikipedia respects. Typically 12–15 angles against a shortlist of qualifying publications.
Output: Angle bank + target outlet list
Placement
4–10 weeks
Pitching, editorial back-and-forth, interview prep for your spokesperson. We do not buy placements: paid articles are the one thing that makes a page less defensible, not more.
Output: Published, independent articles
Handover to the page
Aligned to submission
The finished coverage is packaged as a source set — each article mapped to the claims it can support in a draft — and timed so notability is settled before reviewers ever see the page.
Output: Source pack ready for AfC
How each article gets scored — tiers, staff-written versus contributor, original reporting versus churnalism — is set out in full on the notability audit page. For the Ukrainian market we run this as a separate, fixed-price product with its own outlet list: медіа-стратегія.
How much is enough
The bar moves with the language edition
There is no universal number of articles. What changes is which community reviews the draft and what they are used to seeing.
| Edition | Bar | What it takes in practice |
|---|---|---|
| English Wikipedia | Strictest | 3–5 independent, staff-written articles minimum, at least one of them a long-form feature with original reporting. |
| Spanish · French · German · Arabic and other large editions | Somewhat lower | 2–3 strong independent articles can be enough — but they must still be non-promotional and staff-written. |
| Smaller editions | Varies by community | Local-language coverage usually carries more weight than international coverage the local reviewers cannot read. |
These are working thresholds from reviewer behaviour, not published policy — Wikipedia deliberately avoids fixed counts so that depth beats volume. Two long-form features routinely outweigh twenty brief mentions.
What it costs
One fixed entry point, then a quote built from your outlet list
Placement programs cannot carry a single sticker price — a tier-1 US business feature and a DACH trade placement are different jobs. The planning layer, however, is fixed.
Source Readiness Program
€1,200 – €2,000
3–6 months · fixed scope
The planning and sequencing layer: source-gap analysis, quality scoring of what you already have, a pitch framework, an editorial calendar, a ranked outlet shortlist, and a re-audit at the end that tells you on evidence whether you are now ready for a page.
Credited toward a page-creation project started within 12 months.
What it is not: a guarantee of N published articles. It is the plan, the targets and the sequence — the part we can price honestly in advance.
Placement execution
Quoted per program
After the plan exists
Pitching, editorial handling and interview support against the agreed outlet list. Four things move this number:
- Market — a US or UK tier-1 feature is a different effort from a regional trade placement
- Volume — how many qualifying articles the notability gap actually needs
- Language coverage — each additional edition adds its own outlet set and its own reviewers
- Sector — regulated industries need legal review on every quote before it goes out
For the Ukrainian market the whole thing is packaged at a fixed price instead — медіа-стратегія from €490, because the outlet list there is known and stable. Prices exclude VAT.
What we need from you
The half of this that we cannot do for you
Media programs stall on the client side more often than on ours. Here is the honest input list, so nobody discovers it in week three.
- Real milestones a journalist can write about — funding, expansion, major clients, a regulatory first.
- Numbers you are willing to publish: growth, users, revenue band, R&D output.
- A spokesperson who will take interviews and answer follow-up questions on a deadline.
- A non-promotional press kit — facts, photos, bios, without the adjectives.
- A clear position against competitors: what you do that they do not.
- Transparency when something is uncomfortable. Journalists drop companies that stonewall, and editors remember.
If none of that exists yet, a media program is premature and we will say so. The honest sequence is: build something a journalist would cover, then buy the coverage program, then the page. Reversing that order is how companies end up paying twice.
Frequently asked questions
Answers to the questions that come up before signing
Media coverage for Wikipedia notability
What types of media placements actually count for Wikipedia notability?
How many placements do you need before a Wikipedia page is viable?
Which markets and language editions do you cover for media placement?
Can media placements help with AI visibility as well as Wikipedia?
Do you coordinate media timing with Wikipedia publication?
Where to next
Pages readers open after this one
Planning a Wikipedia push? Start with media.
A page without notability-grade coverage will be deleted. We work backwards from the page to the outlets that need to exist first.