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PR Outreach Specialist

Kyiv / Remote-EUFull-time

Source-pitch outreach to journalists at Tier-1 and Tier-2 outlets — not generic PR. The job is to help clients become coverage-worthy, not to spam editors.

What you'd own

  • Identify the actual reporters covering the client's beat at outlets that count as WP:RS — by beat, by recent byline, not by publication name alone.
  • Build the source pitch — the story the journalist would actually want, not the press release the client wants to send.
  • Manage outreach correspondence end-to-end: pitch, follow-up, response handling, embargo logistics if needed.
  • Coordinate with the editorial team on which coverage moves notability vs. which is cosmetic.
  • Maintain a clean record of who said yes, who said no, and why — for the next round.

You'll thrive here if

  • You have 3+ years of journalist-facing outreach and you can name 10 reporters at Tier-1 outlets in at least two industry verticals from memory.
  • You have been ignored, ghosted and politely refused enough times to not take it personally.
  • You can write a 90-word pitch a journalist will actually open.
  • You're allergic to mass-blast PR distribution lists and refuse to use them.

The first weeks

First two weeks: read the last 6 months of our outreach archive — wins and losses — and shadow the lead on three live campaigns. Tooling: our journalist relationship tracker (built in-house, no Meltwater) and the team-wide pitch library. Escalation is the founder for sensitive accounts; the editorial lead for notability-impact ambiguity.

Other roles

Senior Wikipedia Editor (English)EN · the full editorial life of an articleKyiv / Remote-EUWikipedia Editor — Other-language editions (DE / FR / ES / IT / PL / UA)DE / FR / ES / IT / PL / UA · one language per roleRemoteResearcher / Source AnalystDecides whether there is anything to write aboutKyiv / Remote-EUAccount Manager — Enterprise5–10 enterprise clientsKyiv / Remote-EUAI Visibility AnalystChatGPT, Gemini, Perplexity, Google AI OverviewsKyiv / Remote-EUSales Manager (commission-only)Independent contractor · finds own clientsRemote

Apply: one email instead of a portal and forms

We reply to every application. Put the role and your name in the subject line.

team@wikibusines.com · Application — PR Outreach Specialist — [your name]Write an email

What to include

  • CV, preferably as a PDF
  • Your LinkedIn URL
  • Your Wikipedia username and the language editions you edit
  • A paragraph of 6–8 sentences on what brought you to this work